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Marketing metrics to master in 2024

As we navigate through the uncertainties of 2024, one thing remains constant—the importance of metrics in the world of marketing. Watch our on-demand webinar where we delve into the marketing metrics that will have the biggest impact on your team’s growth.

Download now

In a sea of marketing data, finding the right metrics can be challenging. 

With no clear answer, how can you be sure that your metrics are helping push your strategy forward–and not holding you back? 

In this on-demand webinar, Nina Wooten, Senior Director of Demand Generation, and Hannah McWilliams, VP of Brand Marketing, shared more about the challenges marketing leaders face in 2024 and how you can find the right metrics to drive your team’s success.  

Download now to learn: 

  • Which metrics to focus on 
  • How to align goals across teams, from demand generation to content marketing
  • How to prioritize reporting insights for maximum impact

Speakers

Nina Wooten Senior Director of Demand Generation at Siteimprove

Nina Wooten

Senior Director of Demand Generation at Siteimprove

Nina Wooten is a dynamic leader with a remarkable track record in Demand Generation, currently serving as the Senior Director at Siteimprove. With a decade-long career, she has held pivotal roles at marketing leading technology companies such as MURAL, ZoomInfo, and DiscoverOrg. She has played a key role in spearheading revenue generation efforts and driving impactful strategies. Throughout her career, she has consistently delivered measurable results, solidifying their reputation as a dynamic and influential force in the field of B2B marketing.

Hannah McWilliams VP of Brand Marketing at Siteimprove

Hannah McWilliams

VP of Brand Marketing at Siteimprove

Hannah McWilliams is a marketing leader with 14+ years of both B2C and B2B brand management experience primarily spanning tech, publishing, real estate, and health. Over the course of her career, she has developed creative for national ad campaigns, led direct mail campaigns and acquisition strategies, managed social media platforms with seven-figure followings, and successfully spearheaded multi-platform content initiatives to drive awareness and meaningful metrics. In her current role as VP, Brand Marketing at Siteimprove, she leads the content, design, web development, and creative production functions in cultivating a consistent, resonant visual and verbal identity across channels.