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The funnel is fractured: learn the new SEO playbook for AI

AI search is here. Traffic is down. Visibility is vanishing. The old SEO playbook? Outdated.

Watch now

Long gone are the days of relying solely on search engines for visibility and traffic. With AI reshaping how users find information, marketers need a new SEO playbook - one that works for generative AI engines.

Join featured speaker Zoe Hawkins (Sumo Logic), guest speaker James McCormick (IDC), and Jeff Coyle (Siteimprove) in an exclusive session on navigating SEO in the age of AI.

You'll learn:

  • How to prioritize credibility over outdated keyword strategies

  • Why accessible structure and expert content matter to AI crawlers

  • The impact of high-intent traffic on your content strategy

  • Essential tools for content intelligence and predictive marketing

Watch now to learn practical tips to prep your content for AI search engines while staying true to your brand.

Gain instant access to this essential webinar recording and to the slides. 

Speakers

Zoe Hawkins, Director of Content Marketing and Integrated Campaigns

Zoe Hawkins

Featured Speaker: Director, Content Marketing and Integrated Campaigns at Sumo Logic

Zoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience transforming complex B2B tech and SaaS topics into clear, engaging narratives that connect. Whether she's developing SEO-optimized content or building scalable editorial workflows, she brings a deep sense of curiosity, creativity, and joy to the work. Zoe is married to her very own developer persona, raising their incredible grade schooler in Arizona, and regularly cuddled by two extremely affectionate cats. 

James McCormick, Senior Research Director, Digital Experience at IDC

James McCormick

Guest Speaker: Senior Research Director, Digital Experience at IDC

James McCormick leads IDC's worldwide research on persuasive content and digital experience technologies with a focus on content production and management, and the dynamic delivery of digital experiences. With over 20 years of expertise in digital experience, data, and AI technologies, James helps vendors and buyers to navigate the evolving market dynamics of experience optimization, content and video platforms. His research illuminates trends in digital delivery and accessibility and tracks the latest advancements in AI (including GenAI), governance, and the broader digital ecosystem, ensuring that organizations are well-equipped to thrive in the ever-changing digital experience arena. 

Jeff Coyle, SVP and Head of Strategy at Siteimprove

Jeff Coyle

SVP, Head of Strategy at Siteimprove & Co-Founder of MarketMuse

Jeff is an AI content marketing expert with more than 25 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology.