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Winning AI Search: Identity, Behavior, and the New Rules of Relevance

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Available now: learn how to keep your brand visible in AI-powered search.

AI-driven experiences like Google AI Overviews, AI Mode, ChatGPT, and Perplexity are rewriting the rules of search. The winners are the brands that understand how identity, behavior, and AI relevance shape who gets found—and who disappears.

This session breaks down the strategies leading companies are already using to protect high-value revenue streams, manage complex digital ecosystems, and stay competitive across markets.

What’s inside

  • How personalization, memory, and phrasing influence what AI platforms surface
  • Enterprise-ready tactics for operationalizing behavioral SEO at scale
  • Relevance-engineering strategies that keep your brand front and center in customer journeys

Why watch now

You’ll see how senior SEO, content, and digital marketing leaders are adapting to protect market share and win in an AI-first era. These are insights you can put into practice immediately across your organization.

Watch the webinar on demand

Speakers

Garrett Sussman

Director of Marketing at iPullRank

Garrett Sussman is the Marketing Director at iPullRank, an SEO Week and MozCon 2024 Speaker, and host of The SEO Weekly. He has worked in marketing for over fifteen years in various disciplines, including content marketing, demand generation, and SEO. Garrett previously led marketing at online review SaaS startup Grade.us - the review management platform for marketing agencies (acquired by Alpine Software Group in 2019). He’s hosted two podcasts and recorded over one hundred and fifty episodes. His passion for SEO, content strategy, and generative AI contributes to the creative exploits of iPullRank’s marketing. When he's not crafting content, he's scouting the perfect iced coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.

Jeff Coyle

SVP, Head of Strategy at Siteimprove & Co-Founder of MarketMuse

Jeff is an AI content marketing expert with more than 25 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology.