Siteimprove Customers Are Leading the Way Ahead of The European Accessibility Act
Jun 19, 2025 - By Siteimprove
Global Enterprises Like Shell, Merkle are EAA Ready with Siteimprove's AI-powered Accessibility Platform, Expert Services and EAA Dashboards.
BELLEVUE, Wash. and COPENHAGEN, Denmark — June 19, 2025 — With just 10 days until the European Accessibility Act (EAA) takes effect on June 28, Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, today shared how its AI-powered Accessibility platform, expert services and new EAA dashboards are enabling global enterprises to prepare for day-one compliance and turn accessibility into a lasting competitive edge.
"We are pleased to partner with global brands like Shell and Merkle to set new standards for digital accessibility. Accessibility is much more than avoiding penalties — it’s about opening your brand to the 135 million Europeans living with disabilities and the millions more who benefit from inclusive design," said Nayaki Nayyar, CEO of Siteimprove. "Our platform gives teams clear priorities, guided fixes and progress tracking so they can hit the June deadline and keep improving long after."
Why the EAA matters
- Scope – Applies to any company trading in the EU with 10+ employees and €2 million+ turnover, covering websites, apps, e-commerce, banking, travel, self-service terminals, and more.
- Risk – Non-compliance penalties are set by each Member State but can reach €3 million and expose brands to reputational damage.
- Opportunity – Consumers increasingly reward accessible brands; 65% of marketers say accessibility tools are critical to marketing success.
How Siteimprove accelerates EAA readiness
- AI-powered diagnostics: Continuous scans aligned not only to EAA-applicable EN 301 549 / WCAG 2.1 AA, but also other levels and conformance of WCAG, auto-prioritized by customer impact and legal risk.
- AI-guided remediation: Role-based workflows, in-platform "how-to-fix" guidance, and Jira/GitHub integrations to embed accessibility in development sprints.
- Expert services: Manual testing, training, consulting and executive reporting delivered by International Association of Accessibility Professionals (IAAP)-certified specialists.
- Success dashboard: In-platform EAA Dashboard shows live progress toward compliance and allows users to review issues, track progress, and address areas needing improvement.
Early adopters are already seeing results: Cuisinart cut web accessibility issues by 80% in just eight months, enhanced user experience in line with Core Web Vitals requirements and boosted revenue after implementing Siteimprove.
Customer Perspectives
"Engage legal & procurement early, empower with tools and tech, and communicate widely — those three actions have been critical to embedding accessibility across Shell's digital estate and turning EAA compliance into everyday practice," said Samiksha More, Digital & Social Excellence Advisor, Shell.
"Our EAA journey has confirmed that success stands on three pillars: first, empower people through targeted accessibility training and clear ownership; second, embed accessibility into every process step, from design requirements to continuous QA; and third, equip teams with the right tools like Siteimprove's monitoring and remediation platform that lets us measure progress and course-correct in real time. When people, process, and tools move in lock-step, compliance becomes not just achievable, but sustainable." - Valentina Tarantini, Manager of DXP, Merkle.
Get started today
Organizations can take the first step toward EAA compliance by visiting Siteimprove's EAA resource center, booking a complimentary EAA Readiness Check to benchmark current risk, or requesting a custom digital insights report outlining the blindspots of customer experience and web conversions, complete with scores that tell you where your site stands against benchmarks.
About Siteimprove:
Founded in 2003, Siteimprove empowers companies to deliver engaging, accessible and compliant digital experiences that not only perform, but matter. Today, clients spanning manufacturing, government, higher education, financial services, and healthcare rely on Siteimprove’s AI-powered platform to capture their users’ attention, drive engagement, and adhere to the highest accessibility standards. Based in Copenhagen, Bellevue, Minneapolis and London, Siteimprove represents a single, actionable source of truth for marketing teams of every size and scale, from Series A to the largest global enterprises. Siteimprove is majority owned by Nordic Capital.
About Nordic Capital:
Nordic Capital is a leading sector-specialist private equity investor with a resolute commitment to creating stronger, sustainable businesses through operational improvement and transformative growth. Nordic Capital focuses on selected regions and sectors where it has deep experience and a long history. Focus sectors are Healthcare, Technology & Payments, Financial Services, and Services & Industrial Tech. Key regions are Europe and globally for Healthcare and Technology & Payments investments. Since inception in 1989, Nordic Capital has invested c. EUR 26 billion in close to 150 investments. The most recent entities are Nordic Capital XI with EUR 9.0 billion in committed capital and Nordic Capital Evolution II with EUR 2 billion in committed capital, principally provided by international institutional investors such as pension funds. Nordic Capital Advisors have local offices in Sweden, the UK, the US, Germany, Denmark, Finland, Norway, and South Korea. www.nordiccapital.com.
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