Content Governance

If there’s one thing that healthcare websites need to be aware of when they’re evaluating an analytics solution, it’s this: Google Analytics (GA4) is not a HIPAA-compliant choice.   The risks of GA4  ...

Marketing Analytics

While most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...

Marketing Analytics

Marketers need to stay competitive, but there’s more to it than just launching campaigns: it's about crafting invincible marketing strategies that drive revenue and awareness despite evolving market i...

Marketing Analytics

July 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...

Marketing Analytics

Download video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective w...