Marketing Analytics

There’s no shortage of data. In fact, some might say there’s too much of it these days. The hard part is knowing which data points matter. For marketing teams, it’s easy to get buried in dashboards, r...

Content Briefs

Your last piece lived on page five of Google search engine results. The competition took the clicks, and you’re left trying to explain why. Here’s what actually happened: You weren’t working from a go...

Web accessibility should not be considered optional. It’s both a legal requirement and a fundamental component of high quality web development. Accessibility means making websites and digital content ...

Marketing Analytics

Marketing campaigns can burn through budgets at alarming speeds. Yet, when leadership asks about results, too many marketers retreat behind vague metrics and creative explanations. CEOs typically don’...

Content Quality

Imagine releasing a commemorative toy, mostly for children, and then slapping the URL of an adult website on the box. If that fills you with anxiety, then you know how the marketing team at Mattel fee...

Marketing Analytics

Remember the good old days? You built a website, optimized it for search, and watched the traffic flow in. You guided potential customers through a carefully crafted funnel, and your website was a cen...

Marketing Analytics

Marketers are facing a tidal wave of complexity. From navigating the intricacies of AI-driven search to understanding the increasingly non-linear customer journey, the challenges are multifaceted and ...

Product

We’re excited to introduce the new Compliance tab in the Accessibility module, starting with dedicated support for the European Accessibility Act (EAA) and Americans with Disabilities Act Title II (AD...

Web Accessibility

The European Accessibility Act (EAA) sets clear rules to make sure websites, apps, and digital services work for everyone, including people with different abilities and disabilities. If you run a webs...

Content Governance

Despite its age, email remains the channel of choice for brands to connect with their audiences. Unlike social media or messaging channels, it gives brands direct, personal access to their existing an...

Web Accessibility

What good is a beautiful website if millions of people can’t use it? That’s the question at the heart of digital accessibility. It’s not just a design challenge but an important part of delivering a d...

Content Governance

Every email campaign carries information risk. One misplaced data field, broken link, or accessibility issue can expose sensitive information and trigger compliance penalties. Yet, your marketing team...