Content Strategy

At this point it might sound cliché, but 2020 has been a year of completely new and unprecedented experiences. The most significant have, of course, been those we’ve all experienced personally. Many o...

Web Accessibility

At Siteimprove, we try our best to practice what we preach: inclusivity. Whether it be on the web or in face-to-face situations, learning how to be more inclusive should never stop. Being curious abou...

Marketing Analytics

Download video transcript. As marketers, we have access to more data than ever before. So how can you sort through it all to find the most important metrics for your business? In this video, Sara...

Content Governance

Financial services have long been delivered through the physical branch. It was a way to meet the client, get to know them, and present information about products and services. Branches evolved to off...

Search Engine Marketing

When you started running Google Ads, what goals did you set? More than likely, you wanted to bring in more leads, drive awareness, or simply increase engagement on your website. But setting up ads to ...

Search Engine Optimization

Each year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet th...

Web Accessibility

On June 20, 2018, the Minister of Science and Sport and Persons with Disabilities, Kirsty Duncan, proposed accessibility legislation to Parliament. The proposed bill (Bill C-81), otherwise known as th...

Content Strategy

Whether you’re out in the field, managing a team, or working behind the scenes to keep business humming, it’s common to get tunnel vision and lose focus of your customers. From your daily task list to...

Web Accessibility

Download video transcript. Many accessibility issues on a webpage can be resolved by adjusting on-page text like headings, alt-tags, video transcripts, and link text. If you’ve ever tried to tack...

Web Accessibility

Raised awareness on the difficulties created by inaccessible digital technology for people with disabilities has led to a growing demand for accessible websites and an increase in digital accessibilit...

Web Accessibility

Are you manually checking your website for accessibility issues? If not, you might be overlooking critical accessibility issues that affect your compliance with the Web Content Accessibility Guideline...

Search Engine Optimization

There has been a tremendous amount of research about how page experience impacts user behavior. Users want webpages to load quickly, be mobile friendly, and intuitive. Beyond that, page experience can...