DIGITAL EXPERIENCE ANALYTICS: VISITOR ENGAGEMENT & KPIS
Non-converters matter, too
Look past conversion rates to load times, bounce rates, and session duration. Website performance metrics show you where your site is functioning the way you want it to, but they also shine a light on where things could be going better. That’s a good thing to know.
Benefits and key features
Better user experiences
When both web ops and marketing teams can easily monitor website performance metrics like page load time, responsiveness, and uptime, identifying and fixing bottlenecks is efficient; improvements in user satisfaction are the natural result.
Higher conversion rates
Understand where users drift away or hit obstacles. From there, teams can refine landing pages, checkout processes, or forms to drive more conversions and revenue.
A proactive approach
Regularly monitoring website metrics in one place empowers web ops and marketing teams to address potential performance problems swiftly, as they come up. That enhances your site’s reliability and bolsters a seamless user experience.
Most common use cases
Critical care and information for patients and practitioners, delivered
Performance metrics like page speed and user interaction times are vital for the usability and reliability of patient portals and health management systems — they’re a key indicator of how quickly and reliably your patients and providers view medical records, schedule appointments, and access telehealth services. Quality of patient care depends on site performance: It’s that simple.
