Content Marketing

The weather outside might be frightful, but holiday shopping is so delightful….unless you’re an ecommerce business, then the holiday shopping season can be stressful.  Ecommerce businesses know the...

Content Governance

Have you ever clicked onto a website and discovered that the prices, products, or timetables are from last year? Or tried to download a file on the move, and ended up with a serious dent to your data ...

Web Accessibility

The deadline for the 2020 AODA compliance report may have been extended, but the new reporting deadline of June 30th, 2021 is fast-approaching. Is your business ready? In this blog post, we’ll run thr...

Web Accessibility

Download video transcript. Face time is especially important right now – even if it’s virtual. So we wanted to give you some face time with the experts on our team. While you can’t see them in pe...

Web Accessibility

Test early and often. This classic motto holds true when it comes to maintaining an accessible website. But it can be difficult to know where to start and how to ensure you get accurate results. There...

Marketing Analytics

Think about the websites you use most often in your personal life: Amazon, Netflix, Twitter, YouTube, etc. All of these sites are easy to navigate and suggest more content, products, or accounts to fo...

Search Engine Optimization

Effective marketing involves learning how to think like your prospects. You need to anticipate the users’ needs when they’re looking for a solution like yours. That’s where lower funnel search intent ...

Marketing Analytics

About half of customers say most companies fall short of their expectations for great experiences, according to Salesforce. As customer expectations rise, marketers are forced to move away from tradit...

Web Accessibility

Digital teams are made up of people with diverse skills, including user experience (UX) designers, visual designers, developers, content creators, quality assurance testers, and project managers. S...

Search Engine Optimization

The past year in search has seen significant change. From how we go about tracking keywords in Google Ads, to performance measurement and all things Core Web Vitals, the past few years have been fille...

Web Accessibility

Download video transcript. As a marketer, we know keeping up-to-date with the latest web accessibility guidelines can be a challenge. In this video, hear from Siteimprove's own Lead Accessibility...

Technical SEO

Today students, and even their parents, are using Google Search to navigate the education decision journey. Nine out of 10 enrolled students used the Internet (and it’s safe to assume Google Search) t...