Web accessibility, SEO & content strategy insights

Resource articles

Showing 25–36 of 425 articles

• Agentic AI

  The decision layer: A reference model for agentic content

  Agents execute; the decision layer decides. This is the canonical reference model for agentic content — four components, each made observable through AI-citation visibility, not abstraction.

  Oct 7

  Read

• Search Engine Optimization

  SEO for universities: Why higher ed needs organic and paid search working together

  Each year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet th...

  Oct 7

  Read

• Technical SEO

  How universities can improve page load time across a decentralized web estate

  Your university’s website doesn’t get slow all at once. It gets slow one department at a time. A college swaps in a new hero video. Admissions adds a chat widget. Athletics embeds a ticketing calendar...

  Oct 7

  Read

• Web Accessibility

  EU Web Accessibility Directive (2016/2102) FAQ: What public sector bodies must do

  Directive (EU) 2016/2102, the EU Web Accessibility Directive, has applied in full to public sector websites and mobile apps across the EU since June 2021. Its deadlines have passed. What remains is on...

  Oct 7

  Read

• Search Engine Optimization

  Territory modeling: Deciding what your content should own

  Before keywords, before production, one decision determines whether content compounds: which territory you commit to owning. Here's how to define it — shaped by audience and brand, owned by a decision layer, not a generator.

  Oct 6

  Read

• Content Strategy

  Personalized content at scale: How to multiply variants without losing quality

  Every personalization program runs into the same arithmetic. Five audience segments, four buying stages, three channels and two languages add up to 120 versions of what used to be one asset. Each of t...

  Oct 6

  Read

• Search Engine Marketing

  Last-click attribution: What it hides, and what's left to replace it

  For years, the advice on last-click attribution was simple: switch to something else. Google Ads offered half a dozen models, and most of them spread credit further up the funnel than last click ever ...

  Oct 6

  Read

• Content Strategy

  Customer journey personalization: How to create personalized content for every stage

  Most teams already personalize something: an email subject line, a retargeting ad, a homepage banner for returning visitors. Far fewer personalize the journey. A prospect comparing vendors and a custo...

  Oct 6

  Read

• Marketing Analytics

  Customer journey data: The sources that show how customers really buy

  Customer journeys aren’t created — they’re discovered. A deep dive into your analytics can shed light on the murky and varied paths customers take from the consideration phase through closing.

  Oct 5

  Read

• Web Accessibility

  A day in the life of someone who is blind

  At Siteimprove, we try our best to practice what we preach: inclusivity. Whether it be on the web or in face-to-face situations, learning how to be more inclusive should never stop. Being curious abou...

  Oct 5

  Read

• Technical SEO

  What is a good website speed? The Core Web Vitals thresholds that define it.

  A good website speed means a page passes all three of Google’s Core Web Vitals for real visitors: Largest Contentful Paint (LCP) within 2.5 seconds, Interaction to Next Paint (INP) within 200 millisec...

  Oct 5

  Read

• Technical SEO

  How to increase website speed: the fixes that move Core Web Vitals

  A slow website costs you twice. Visitors leave before the page finishes loading, and the ones who stay find it harder to do what they came to do. If you want to make your website faster, the useful qu...

  Oct 5

  Read