Web Accessibility

If your government website has error messages, your concerns should be twofold: user frustration and violation of civil rights. The Department of Justice's recent ADA Title II guidance sets clear stan...

Content Governance

Your email content is polished and ready. After three rounds of revisions (and a thorough email marketing audit from the creative team) you're about to send it to your email list of 50,000 subscribers...

Content Governance

Your website's visual elements tell customers who you are before they read a single word. But what happens when your brand colors shift between pages, your logo appears in different sizes, and your ty...

Content Governance

Your marketing team publishes hundreds of pieces of content across dozens of channels. But does every piece sound like it came from the same company? Without a clear brand voice, the answer is likely ...

Search Engine Optimization

If you make your website more accessible to people with disabilities, Google will reward you with 12 percent more traffic. Seriously. A combined study by Semrush, AccessibilityChecker.org, and BuiltWi...

Content Governance

Brands transcend beyond mere logos and slogans to embody the essence of a company's identity and promise. That expansive notion of “brand” means companies can make an impression in a host of ways, but...

Content Governance

“Women belong in the kitchen.” That’s what Burger King’s United Kingdom division posted on X (then Twitter) on International Women’s Day back in 2021.  Seriously. As the first in a series of tweets t...

Product

Any marketer will tell you email marketing is a huge channel for growth, whether you’re marketing to prospects, partners, or existing customers.   It’s also a channel with particular risk because you ...

Product

We're thrilled to announce the upcoming release of the enhanced AEM sites extension for Siteimprove, which is designed to transform how you manage and optimize your content within Adobe Experience Man...

Content Governance

Your brand identity is leaking. Right now. It's seeping through the cracks of your decentralized teams and that third-party agency that "totally gets your vision." It's inconsistent visuals and messag...

Content Governance

Fans were outraged when Paramount released their trailer for Sonic the Hedgehog in 2019. The film offered a . . . unique take . . . on the titular character’s design. Instead of the stylistic, spikey ...

Web Accessibility

The American with Disabilities Act (ADA) Title II prohibits discrimination based on disability in all services, programs, and activities provided by state and local governments. Because websites fall ...