Product

For every company, entering a new year doesn’t only require a change in the calendar. It often means a change in goals, products, and plans for the future. For Siteimprove, 2023 has already brought a ...

Search Engine Optimization

Struggling with where to start when it comes to SEO? You’re not alone. In the Search Engine Journal’s State of SEO report, the top 3 biggest SEO challenges cited were lack of resources, strategy issue...

Marketing Analytics

July 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...

Web Accessibility

Most HR teams today are grappling with how to meet their people’s need for connection. This need is nothing new—but with the increase in the number of remote and hybrid workers since the pandemic, con...

Content Quality

One of the biggest drivers of resource waste within business organizations is inefficiency. A 2019 report from Asana indicates businesses may lose anywhere from 20-30% of their revenue on inefficient ...

Search Engine Optimization

91% of content produced gets no traffic from search engines according to Ahrefs. Yet, marketers continue to create a high volume of new content, often with support of AI software due to a lack of reso...

Search Engine Optimization

SaaS companies never use their own solutions. It’s sad, but true. Despite best intentions, most tech software brands do not drink their own champagne.   Then, if you’re lucky, you realize the perfect ...

Web Accessibility

What does enhancing your digital inclusivity mean for your brand? It’s a question forward-thinking enterprise marketers grapple with daily. But even the most innovative companies are only beginning to...

I think we all can agree that the working environment has changed in the last 2 years – especially after the emergence of COVID and the movement that so many have called The Great Resignation. While w...

Web Accessibility

  The Americans with Disabilities Act (ADA) was signed into law on July 26, 1990. Disability Pride Day was held in Boston that same year, and the first Disability Pride Month was officially declared ...

Content Quality

High quality information is now the most powerful trust builder across all industries. Any brand that wants to build meaningful relationships with their audience, must earn it by offering valuable con...

Web Accessibility

Accessibility professionals are known for making the greatest (worst?) dad joke of all time: “A good website is a POUR website.” That’s to say a good website is one that conforms to the Web Content Ac...