Showing 13–24 of 34 articles
Marketing Analytics
It’s easy to get distracted by the sheer volume of data points you can track and report on, and it’s just as easy wind up with conflicting data from disparate sources. A single, unified platform is the answer.
Marketing Analytics
Thanks to AI, search delivers results right on the first screen. That shift means content marketers need to think differently about what their website needs to accomplish.
Marketing Analytics
Most marketers are frustrated by overlapping and overly complicated martech. Adoption of a single, AI-powered solution that integrates functionalities and data is the best strategy for getting past wasteful complexity.
Marketing Analytics
When chaos comes in the form of plummeting numbers, it helps to know everyone is suffering . . . and that it might get better.
Marketing Analytics
When 95% of site visitors don’t convert, it’s time to think of them as untapped opportunity worth investing in.
Marketing Analytics
Visitor reporting is about to look very different. From hash anonymization to compliance, here’s what you need to know for confident post-cookie analytics.
Marketing Analytics
As CMOs, we’re under immense pressure to prove marketing's value and impact on the bottom line, and as our own CEO recently wrote, robust metrics are critical to that endeavor. Incremental improvement...
Marketing Analytics
A good marketing leader knows how to make their metrics add up, but a great one knows how to connect their figures with overall revenue and cash flow.
Marketing Analytics
While most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...
Marketing Analytics
Try experimenting with moving campaigns higher in the funnel and targeting a different audience to identify new strategies that deliver.
Marketing Analytics
When “do more with less” is the mantra, metrics can show you how to double down on what already works.
Marketing Analytics
Content is taking on a new role in marketing these days. When I started copywriting in 2015, content was viewed as an on-demand service center for sales. Need a landing page? A graphic for social medi...
