Showing 25–34 of 34 articles
Marketing Analytics
We’re in an age of digital disruption. One where data is no longer just a buzzword: it’s essential to keep up. To stay relevant and stand out from the growing crowd, you need to make strong, reliab...
Marketing Analytics
Given that cookies have been around for more than 30 years, they’re a stale technology. It’s time to get excited about new technologies that grant users privacy and work better.
Marketing Analytics
Our marketing team pulls back the curtain on how we use our own products — Analytics and Funnel Builder — to guide our site visitors toward what they need (and what we need).
Marketing Analytics
July 1, 2023 is an important date for managers of the 28.1 million websites using Google Analytics. That’s the day Google’s Universal Analytics platform is retired and will stop processing new website...
Marketing Analytics
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on ...
Marketing Analytics
Download video transcript. It's crucial to have effective campaign tracking in place so you can tie your marketing initiatives to your business and end goals. But do you know the most effective way to...
Marketing Analytics
Not everyone on your marketing team needs to look at the same numbers. Find out which ones matter (and which ones don’t) depending on the role.
Marketing Analytics
Download video transcript. As marketers, we have access to more data than ever before. So how can you sort through it all to find the most important metrics for your business? In this video, Sarah Hen...
Marketing Analytics
Your website is the single most impactful digital marketing tool you have, standing head and shoulders above all other channels – social media marketing, content marketing, email marketing, traditiona...
Marketing Analytics
There’s been more and more talk about a “cookieless” future for digital marketers, as Google announced it plans to phase out third party cookies in Chrome (Chrome accounts for about two-thirds of all ...
