Showing 25–36 of 441 articles
Content Strategy
Most teams already personalize something: an email subject line, a retargeting ad, a homepage banner for returning visitors. Far fewer personalize the journey. A prospect comparing vendors and a custo...
Marketing Analytics
Customer journeys aren’t created — they’re discovered. A deep dive into your analytics can shed light on the murky and varied paths customers take from the consideration phase through closing.
Web Accessibility
At Siteimprove, we try our best to practice what we preach: inclusivity. Whether it be on the web or in face-to-face situations, learning how to be more inclusive should never stop. Being curious abou...
Technical SEO
A good website speed means a page passes all three of Google’s Core Web Vitals for real visitors: Largest Contentful Paint (LCP) within 2.5 seconds, Interaction to Next Paint (INP) within 200 millisec...
Technical SEO
A slow website costs you twice. Visitors leave before the page finishes loading, and the ones who stay find it harder to do what they came to do. If you want to make your website faster, the useful qu...
Search Engine Marketing
Most advice on how to improve Quality Score treats your Google Ads Quality Score as a number to push up. Google treats it differently. The 1–10 score in your account is a diagnostic: it tells you whic...
Search Engine Optimization
An SEO content template is a fill-in structure that puts every element a ranking article needs into one document: the target query, search intent, title tag, meta description, heading outline, sources...
Search Engine Optimization
Video search engine optimization is the practice of making video content findable, indexable, and worth clicking wherever people search for it. That covers three places at once: Google’s search result...
Search Engine Marketing
If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search ma...
Content Governance
Your marketing team wants deeper personalization. Your legal team is accountable for every piece of customer data that personalization runs on. Most organizations treat that as a tug of war. It isn’t ...
California state agencies face two website accessibility obligations in 2027, and they come due about two months apart. Under the federal ADA Title II rule, state government web content must conform t...
Marketing Analytics
Align your metrics with your strategic objectives, and don’t be afraid to brainstorm with sticky notes.
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