Search Engine Marketing

When you started running Google Ads, what goals did you set? More than likely, you wanted to bring in more leads, drive awareness, or simply increase engagement on your website. But setting up ads to ...

Search Engine Optimization

Each year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet th...

Web Accessibility

On June 20, 2018, the Minister of Science and Sport and Persons with Disabilities, Kirsty Duncan, proposed accessibility legislation to Parliament. The proposed bill (Bill C-81), otherwise known as th...

Content Strategy

Whether you’re out in the field, managing a team, or working behind the scenes to keep business humming, it’s common to get tunnel vision and lose focus of your customers. From your daily task list to...

Web Accessibility

Download video transcript. Many accessibility issues on a webpage can be resolved by adjusting on-page text like headings, alt-tags, video transcripts, and link text. If you’ve ever tried to tack...

Web Accessibility

Raised awareness on the difficulties created by inaccessible digital technology for people with disabilities has led to a growing demand for accessible websites and an increase in digital accessibilit...

Web Accessibility

Are you manually checking your website for accessibility issues? If not, you might be overlooking critical accessibility issues that affect your compliance with the Web Content Accessibility Guideline...

Search Engine Optimization

There has been a tremendous amount of research about how page experience impacts user behavior. Users want webpages to load quickly, be mobile friendly, and intuitive. Beyond that, page experience can...

Content Governance

Depending on what type of organization you work for, it’s likely that you and your team are in crisis management mode. Or, at the very least, trying to collaborate while everyone works remotely. It’s ...

Content Governance

The coronavirus pandemic has forced all industries to digitize at a shockingly fast pace. Unfortunately, the financial services sector had a longer way to go than other industries. A 2019 report publi...

Marketing Analytics

The marketing technology (MarTech) market has grown significantly over the past few years and shows no sign of slowing, increasing to a record 8,000 services in 2020. In fact, Gartner found that in...

Search Engine Optimization

Download video transcript. User experience is more important than ever before. As we’ve made the shift to becoming a digital-first culture over the last year, the way a business presents itself o...