Web accessibility, SEO & content strategy insights

Resource articles

Showing 37–48 of 425 articles

• Search Engine Marketing

  How to improve Quality Score in Google Ads

  Most advice on how to improve Quality Score treats your Google Ads Quality Score as a number to push up. Google treats it differently. The 1–10 score in your account is a diagnostic: it tells you whic...

  Oct 5

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• Search Engine Optimization

  Free SEO content template: the anatomy of an article built to rank

  An SEO content template is a fill-in structure that puts every element a ranking article needs into one document: the target query, search intent, title tag, meta description, heading outline, sources...

  Oct 5

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• Search Engine Optimization

  Video SEO: How to optimize video for search

  Video search engine optimization is the practice of making video content findable, indexable, and worth clicking wherever people search for it. That covers three places at once: Google’s search result...

  Oct 5

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• Search Engine Marketing

  Five Google Ads mistakes that waste your ad budget

  If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search ma...

  Oct 5

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• Content Governance

  The balance between data privacy and personalized marketing

  Your marketing team wants deeper personalization. Your legal team is accountable for every piece of customer data that personalization runs on. Most organizations treat that as a tug of war. It isn’t ...

  Oct 5

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• AB 434 and California state websites: What the 2027 certification requires

  California state agencies face two website accessibility obligations in 2027, and they come due about two months apart. Under the federal ADA Title II rule, state government web content must conform t...

  Oct 5

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• Marketing Analytics

  Website KPIs: how to set them up with your team (with examples)

  Align your metrics with your strategic objectives, and don’t be afraid to brainstorm with sticky notes.

  Oct 5

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• Web Accessibility

  How to navigate the challenges of color and web accessibility

  It probably comes as no surprise that color, branding, and visual elements can be quite challenging when it comes to website accessibility. It doesn’t mean it’s impossible to have a beautiful, colorfu...

  Oct 5

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• Technical SEO

  The post-launch audit: What to validate in the first 30, 60, and 90 days after migration

  Your migration didn't finish on launch day. It just stopped being watched. Siteimprove's Post-Launch Validation Framework turns the first 30, 60, and 90 days into scheduled checks on technical SEO, accessibility, content, and measurement, so silent decay gets caught before it compounds.

  Oct 2

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• Search Engine Optimization

  Maintain content freshness for AI search

  Content freshness affects more than search engine rankings. In AI search, freshness shapes whether content is retrieved, trusted, cited, and surfaced as a credible answer. Learn how to build a refresh system that keeps priority content discoverable and citation worthy.

  Oct 1

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• EAA and WCAG for WebOps: How to navigate compliance without sacrificing performance

  Accessibility compliance requires attention to detail and a forward-thinking mindset, plus a deep understanding of how it’s key to driving growth for your company.

  Oct 1

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• Web Accessibility

  Navigating the future: The evolution of the European Accessibility Act

  Skip the accessibility jargon. Get the straight talk on what the legislation means for your business.

  Oct 1

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