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Search Engine Optimization
A time of consistency and turbulence for SEOOne of the highlights of my spring was a jaunt across the Atlantic to spend a jam-packed week in the United Kingdom, in one gathering after another that focused on one of my favorite topics: SEO. My...
By Diane Kulseth
May 16, 2024
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Content Quality
Best practices for patient-centric hospital sitesIf you’re in the healthcare industry, it’s hard to miss the fact that “improving the patient experience” is everywhere, with thought leadership pieces cropping up on everything from the importance of ...
By Keith Ellis
Apr 16, 2024
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Web Accessibility
Behind the curtain: How accessibility testing rules are createdIf website accessibility is part of your work, chances are you rely on automated testing. Click a button and let it do its thing, right? But have you ever wondered what goes into creating the rules ...
By Jean-Yves Moyen
Apr 09, 2024
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Marketing Analytics
Don’t get caught without a post-cookie planWith another delay announced, Google's plans to deprecate third-party cookies are likely to take effect in 2025. Yet despite years of notice, nearly half of marketers didn't believe this shift would a...
By Lane Baumeister
Mar 28, 2024
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Marketing Analytics
CMO's Perspective: Why this release is critical for marketersAs CMOs, we’re under immense pressure to prove marketing's value and impact on the bottom line, and as our own CEO recently wrote, robust metrics are critical to that endeavor. Incremental improvement...
By Iza Misiorny
Mar 04, 2024
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Web Accessibility
5 ways to use AI to boost your site’s accessibilityResistant to using AI? We get it. The tools can feel intimidating, particularly when you’re trying to get your arms around what it can and can’t do, and when just learning how to use it seems like a d...
By Siteimprove Editorial Team
Feb 15, 2024
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Marketing Analytics
CEO’s Perspective: How marketing managers can talk so executives listenWhen a marketing team speaks my language, it's much easier for me to get my head around what they need and how that fits into the big picture. My language — at least my primary one — is increasing rev...
By Shane Paladin
Feb 12, 2024
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Marketing Analytics
How to create an automated and actionable analytics processWhile most marketers today are trying their best to use data and make more informed decisions, many find it tough to find actionable next steps from the raw metrics. According to IBM, 25 quintillion b...
By Matthew Bebenek
Dec 22, 2023
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Marketing Analytics
How to maximize ROAS in an ever-changing marketing landscapeMarketers need to stay competitive, but there’s more to it than just launching campaigns: it's about crafting invincible marketing strategies that drive revenue and awareness despite evolving market i...
By Matthew Bebenek
Dec 22, 2023
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Web Accessibility
The scoop on Section 508 and Section 752 complianceFrom updated guidelines to new annual reporting requirements, the web accessibility landscape is ever-evolving. We’re here to help your team embrace the recent changes and bolster your Section 508 pro...
By Siteimprove Editorial Team
Nov 01, 2023
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Web Accessibility
How to navigate WCAG 2.2A lot happened in the year 1999. Some of us might remember it as the year Apple released the first iBook in all its clamshell glory, or when we could still Ask Jeeves, “the world's first internet butl...
By Tobias Christian Jensen
Oct 17, 2023
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Marketing Analytics
5 tips for using data to do more with your budgetEven data pros get overwhelmed sometimes. For example, did you know up to 80% of a marketing professional’s time is spent digging through data and interpreting results? That’s a lot of time pouring ov...
By Siteimprove Editorial Team
Oct 09, 2023