Join Siteimprove at the eduWeb Summit 2026

July 14-16 | Drury Disney Springs, Orlando | Booth 22

AI changed how students search for schools. Most higher ed teams haven't caught up yet.

Prospective students are using ChatGPT and Gemini to research programs, compare institutions, and narrow choices before ever visiting your website or speaking to anyone on your campus. Whether your institution shows up in those moments, and whether it's trusted when it does, depends on something most teams haven't focused on yet: topical authority built on a structured, accessible, governed content foundation.

Siteimprove.ai helps higher education marketing and digital teams build the foundation that makes sustainable discovery possible: content that's structured for machines and humans, accessible by design, and governed to perform across every channel your students use to find you.

Find us at Booth 22 to see how leading higher ed teams are:

• Building topical authority that compounds over time, rather than chasing individual tactics
• Turning accessibility compliance into a content performance advantage
• Remediating PDFs at scale without the $5-$20 per page cost of third-party services
• Accelerating content creation with governance guardrails built in

Featured Session

Beyond the Buzzwords: Topical Authority for the AI-First Student Journey

Date & Time: July 14 | 4:45 PM EST

Location:Scarlet C Room

Speaker:

Diane Kulseth, Digital Marketing Consulting Manager

AEO and AI optimization are having a moment. And yes, those tactics matter. But for most institutions, they're still only a small part of the traffic picture compared to everything else that drives discovery. Treating AI as the strategy means missing the bigger opportunity.

In this session, Diane Kulseth makes the case for a more sustainable approach: a content strategy program that builds real topical authority over time. You'll leave with a practical framework your team can run with, even if you're small, and a 30/60/90-day plan to make your content easier to find, understand, and trust, wherever students are searching.

Key Takeaways

• How to keep the AI/AEO conversation grounded while still preparing for what's next
• What to standardize now versus where to experiment safely
• How to align content to the questions students ask AI assistants, without turning your site into an SEO robot
• A 30/60/90-day starting plan any team can act on

Connect with us

When content is structured, accessible, and governed, it performs, improving visibility, reducing compliance risk, and building the kind of institutional trust that drives enrollment.

Siteimprove.ai brings together accessibility, SEO/AEO, content strategy, and analytics in one unified platform powered by coordinated AI agents. It's everything your team needs to govern a complex digital estate and stay discoverable no matter how the search landscape shifts./p>

Stop by Booth 22 or book a meeting to see Siteimprove in action.

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