Marketing Analytics

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained ...

Marketing Analytics

Are heatmaps part of your analytics strategy? These powerful analytics tools are missed by many digital marketers. Those who do utilize them, however, gain invaluable user traffic insights to guide th...

Content Optimization

Your website is what you make it, but today’s successful websites deliver on rising customer expectations. Failing to meet these demands puts achieving your goals at risk. So how do you optimize your ...

Web Accessibility

Download video transcript. As accessibility laws continue to evolve, it’s important to be able to track and report on compliance across your sites while also benchmarking your results against ind...

Search Engine Optimization

While some businesses continue to completely outsource their search engine optimization (SEO) strategy to agencies, more than half (54%) of marketers now manage their search efforts wholly in-house.Bu...

Search Engine Optimization

Download video transcript. What's in store for SEO in 2021 and beyond? In this video, hear from Brendan Pigott, Director of Sales at Siteimprove Canada. He shares his thoughts on the top trends a...

Technical SEO

In a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Googl...

Search Engine Optimization

Convincing senior management that SEO is one of the most critical elements of a holistic digital marketing strategy that increases organic website traffic – and revenue – can be an uphill struggle. Al...

Web Accessibility

It probably comes as no surprise that color, branding, and visual elements can be quite challenging when it comes to website accessibility. It doesn’t mean it’s impossible to have a beautiful, colorfu...

Web Accessibility

On December 22, 2016, an EU-wide directive came into effect that standardized website accessibility in the public sector to ensure equal web access to information and services for everyone. This direc...

Content Strategy

We’ve long discussed how customer expectations for a fluid, seamless customer journey continue to increase. Users expect content, messaging, and experiences that are relevant to their interests and...

Technical SEO

It’s no secret that website speed is the new currency that determines whether your digital strategy will be successful. Google revealed back in 2018 that they use your website’s speed on mobile as a s...