Resource articles

Showing 97–108 of 108 articles

  • Search Engine Optimization

    Search at scale: New ways to revolutionize your SEO

    Due to the sheer size of enterprise organizations, it's not uncommon for things to fall through the cracks. In the wild world of SEO, it's our job at Siteimprove to ensure your website never does.   I...

  • Search Engine Optimization

    Why you must focus on SEO in 2021

    Download video transcript. What's in store for SEO in 2021 and beyond? In this video, hear from Brendan Pigott, Director of Sales at Siteimprove Canada. He shares his thoughts on the top trends and pr...

  • Search Engine Optimization

    How digital user experience impacts your bottom line

    Download video transcript. User experience is more important than ever before. As we’ve made the shift to becoming a digital-first culture over the last year, the way a business presents itself online...

  • Search Engine Optimization

    User experience should be front and center in 2021

    The pandemic has shaken up the world in ways we couldn’t have possibly imagined just a short while ago.  Since the COVID-19 outbreak, there’s been an incredible disruption forcing businesses to innova...

  • Search Engine Optimization

    How to get to Google’s “Position Zero”

    Ranking number one in Google SERPs has a major impact on your organic traffic: around 30% of traffic for any given search goes to the result in position number one. And organic results still receive t...

  • Search Engine Optimization

    Convincing your boss that SEO is worth the investment

    Download video transcript. As a digital marketer, you know the business impact of SEO. But sometimes leadership is hesitant to invest in a channel that won’t yield immediate returns. In this video, La...

  • Search Engine Marketing

    Do your SEO and paid search strategies work together?

    One of the biggest mistakes that companies make with their digital marketing efforts is siloing their activities so various campaigns, channels, and strategies operate as singular entities rather than...

  • Search Engine Optimization

    How to structure your SEO team

    Do you need just two SEO experts on your team or five? What skills should each person have? Find out so you can be both successful and speedy.

  • Search Engine Optimization

    What is Google's page experience update?

    Download video transcript. As a digital marketer, you've probably heard about Google's page experience update. But if you're still not sure what that means, Siteimprove's Diane Kulseth breaks it down ...