Search Engine Optimization

Download video transcript. Are you ready for Google's next algorithm update? In this video, hear from Melissa Wankiewicz, Marketing Manager at Siteimprove, about what you can do to prepare your w...

Technical SEO

If you recall the days of dial-up internet, you probably also remember the agony of waiting for a website to load. It wasn’t uncommon to wait a matter of minutes for a page to finish loading, especial...

Web Accessibility

Updated February 13, 2024 Does your website rely heavily on color to help your visitors navigate your content? If the answer is yes, then you might be making it impossible for the 1 in 12 men and the ...

Web Accessibility

“Accessibility statements.” If your organization is looking to enhance its accessibility initiatives, you’ve probably heard the phrase before. Your web accessibility statement is a public-facing page ...

Marketing Analytics

Your website is the single most impactful digital marketing tool you have, standing head and shoulders above all other channels – social media marketing, content marketing, email marketing, traditiona...

Content Quality

Successful brand experiences and bottom-line growth start with high-performing content. Content now fuels every customer experience and marketing channel, with half of businesses spending more than $1...

Web Accessibility

Since 2010, Siteimprove has been a member of the UN Global Compact, a corporate sustainability initiative that works to align company initiatives with universal principles on human rights, environment...

Web Accessibility

As an Accessibility Community Consultant with Siteimprove, and as a totally blind screen reader user, I am often asked what I think about accessibility overlays. As someone who has been using a screen...

Search Engine Marketing

Automation and machine learning have received a lot of attention in the search and pay-per-click (PPC) industry over the last few years. If you’ve spent any time reading PPC or SEM websites, you’re pr...

Search Engine Optimization

On December 3, 2020, Global Content Strategist Andrew Storrier (Hexagon PPM) had an interesting conversation with a live panel of experts. Their discussion focused on search strategies to increase ...

Search Engine Optimization

Download video transcript. Did you know that according to Salesforce, 76% of consumers expect a business to understand their needs and expectations? In this video, Layla Hussain, Partner Account ...

Search Engine Marketing

About 27% of all website traffic comes from paid search and 53% comes from organic search, making it critical for businesses to have a search strategy that includes both channels. Unfortunately, many ...