Search Engine Marketing

If your customers can't find you online, you might as well be invisible. Search engines are where most people look first. That's why you need search engine marketing (SEM). This guide cuts through the...

Search Engine Marketing

You’re probably going to be sick of the word ‘ad’ by the end of this blog post. But stick with me.  So, ads. Depending on who you ask, they’re either the easiest or hardest part of a content marketer’...

Search Engine Marketing

Whether you’re a PPC pro or brand new to Google Ads, Quality Score can be a major obstacle in achieving cost efficient ad campaigns. Like most things Google Ads, it can be tricky to figure Quality Sco...

Search Engine Marketing

If you’ve done any googling lately, you’ve probably noticed that less real estate is given to organic results. Often times, users need to scroll to see any organic results.    Since it’s now more diff...

Search Engine Marketing

When you started running Google Ads, what goals did you set? More than likely, you wanted to bring in more leads, drive awareness, or simply increase engagement on your website. But setting up ads to ...

Search Engine Optimization

Each year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet th...

Search Engine Marketing

Automation and machine learning have received a lot of attention in the search and pay-per-click (PPC) industry over the last few years. If you’ve spent any time reading PPC or SEM websites, you’re pr...

Search Engine Marketing

About 27% of all website traffic comes from paid search and 53% comes from organic search, making it critical for businesses to have a search strategy that includes both channels. Unfortunately, many ...

Search Engine Marketing

 If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search m...

Search Engine Marketing

On average, people perform 2.3 million Google searches per second. On almost every Search Engine Results Page (SERP), users will see an ad. These ads can be extremely effective because they appear whe...

Search Engine Optimization

Effective marketing involves learning how to think like your prospects. You need to anticipate the users’ needs when they’re looking for a solution like yours. That’s where lower funnel search intent ...

Search Engine Marketing

One of the biggest mistakes that companies make with their digital marketing efforts is siloing their activities so various campaigns, channels, and strategies operate as singular entities rather than...