Web Accessibility

“The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect.”  Tim Berners-Lee, W3C director and inventor of the www When digital inclusion is the ...

Search Engine Optimization

We’re currently witnessing unprecedented changes in business and day-to-day life. Offline events and conferences are cancelled, employees across the world are adapting to working remotely, and organiz...

Search Engine Optimization

Adding a video to your landing page increases your conversion rate by 86%. In a digital environment, every B2B marketer should be using video, and every video should be search engine optimized. To ran...

Search Engine Optimization

If you’re amongst the 500+ local councils in Australia, your website is likely a key communication channel. You’ll use it to provide timely updates about local events, share details on ongoing governm...

Search Engine Optimization

The world is facing an ageing population. Australia is no different. Australian Institute of Health and Welfare expects people over 65 to make up 22% of Australia’s population by 2056. (Up from 15% in...

Search Engine Optimization

Download video transcript. Are you ready for Google's next algorithm update? In this video, hear from Melissa Wankiewicz, Marketing Manager at Siteimprove, about what you can do to prepare your w...

Technical SEO

If you recall the days of dial-up internet, you probably also remember the agony of waiting for a website to load. It wasn’t uncommon to wait a matter of minutes for a page to finish loading, especial...

Web Accessibility

Updated February 13, 2024 Does your website rely heavily on color to help your visitors navigate your content? If the answer is yes, then you might be making it impossible for the 1 in 12 men and the ...

Web Accessibility

“Accessibility statements.” If your organization is looking to enhance its accessibility initiatives, you’ve probably heard the phrase before. Your web accessibility statement is a public-facing page ...

Marketing Analytics

Your website is the single most impactful digital marketing tool you have, standing head and shoulders above all other channels – social media marketing, content marketing, email marketing, traditiona...

Content Quality

Successful brand experiences and bottom-line growth start with high-performing content. Content now fuels every customer experience and marketing channel, with half of businesses spending more than $1...

Web Accessibility

Since 2010, Siteimprove has been a member of the UN Global Compact, a corporate sustainability initiative that works to align company initiatives with universal principles on human rights, environment...