Marketing Analytics

The marketing technology (MarTech) market has grown significantly over the past few years and shows no sign of slowing, increasing to a record 8,000 services in 2020. In fact, Gartner found that in...

Search Engine Optimization

Download video transcript. User experience is more important than ever before. As we’ve made the shift to becoming a digital-first culture over the last year, the way a business presents itself o...

Web Accessibility

Today, in support of the United Nations International Day of Disabled Persons, we at Siteimprove, turned off style sheets, images, and JavaScript across all of Siteimproves’ websites. The purpose is t...

Technical SEO

Did you know your university’s website is one of the most important digital student engagement touchpoints you have at your disposal? Your website has the power to foster trust, build relationships, a...

Marketing Analytics

Financial services have traditionally based much of their business on client profiles. Credit histories and actuarial tables have long been a staple in the industry. More sophisticated reporting and m...

Web Accessibility

“The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect.”  Tim Berners-Lee, W3C director and inventor of the www When digital inclusion is the ...

Search Engine Optimization

We’re currently witnessing unprecedented changes in business and day-to-day life. Offline events and conferences are cancelled, employees across the world are adapting to working remotely, and organiz...

Search Engine Optimization

Adding a video to your landing page increases your conversion rate by 86%. In a digital environment, every B2B marketer should be using video, and every video should be search engine optimized. To ran...

Search Engine Optimization

If you’re amongst the 500+ local councils in Australia, your website is likely a key communication channel. You’ll use it to provide timely updates about local events, share details on ongoing governm...

Search Engine Optimization

The world is facing an ageing population. Australia is no different. Australian Institute of Health and Welfare expects people over 65 to make up 22% of Australia’s population by 2056. (Up from 15% in...

Search Engine Optimization

Download video transcript. Are you ready for Google's next algorithm update? In this video, hear from Melissa Wankiewicz, Marketing Manager at Siteimprove, about what you can do to prepare your w...

Technical SEO

If you recall the days of dial-up internet, you probably also remember the agony of waiting for a website to load. It wasn’t uncommon to wait a matter of minutes for a page to finish loading, especial...