Search Engine Optimization

91% of content produced gets no traffic from search engines according to Ahrefs. Yet, marketers continue to create a high volume of new content, often with support of AI software due to a lack of reso...

Search Engine Optimization

SaaS companies never use their own solutions. It’s sad, but true. Despite best intentions, most tech software brands do not drink their own champagne.   Then, if you’re lucky, you realize the perfect ...

Web Accessibility

What does enhancing your digital inclusivity mean for your brand? It’s a question forward-thinking enterprise marketers grapple with daily. But even the most innovative companies are only beginning to...

I think we all can agree that the working environment has changed in the last 2 years – especially after the emergence of COVID and the movement that so many have called The Great Resignation. While w...

Web Accessibility

  The Americans with Disabilities Act (ADA) was signed into law on July 26, 1990. Disability Pride Day was held in Boston that same year, and the first Disability Pride Month was officially declared ...

Content Quality

High quality information is now the most powerful trust builder across all industries. Any brand that wants to build meaningful relationships with their audience, must earn it by offering valuable con...

Web Accessibility

Accessibility professionals are known for making the greatest (worst?) dad joke of all time: “A good website is a POUR website.” That’s to say a good website is one that conforms to the Web Content Ac...

Search Engine Optimization

Due to the sheer size of enterprise organizations, it's not uncommon for things to fall through the cracks. In the wild world of SEO, it's our job at Siteimprove to ensure your website never does.   I...

Content Quality

If you haven’t noticed, online audiences don’t waste any time deciding whether your content is relevant to them or not. One study found that people visiting a web page only stay on the page for an ave...

Content Optimization

The trials of 2020 and 2021 were eye-opening for digital marketers in higher education. The pandemic not only increased reliance on digital channels and made online education essential, it made a gene...

Web Accessibility

Even after years of working in accessibility, my Siteimprove colleagues and I were blown away by the Annual Assistive Technology Conference (CSUN AT) held by California State University at Northridge....

Web Accessibility

There are plenty of compelling reasons to be scrupulous about website accessibility, namely that it’s a legal requirement and it’s the right thing to do to ensure fairness and inclusivity.   Beyond le...