Search Engine Marketing

 If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search m...

Product

We’re thrilled to announce that we’ve grown our platform! We recently released two new products: Siteimprove Ads and Siteimprove Performance, which are part of our Digital Marketing Solution. Sitei...

Technical SEO

In a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Go...

Marketing Analytics

There’s been more and more talk about a “cookieless” future for digital marketers, as Google announced it plans to phase out third party cookies in Chrome (Chrome accounts for about two-thirds of all ...

Product

The future of reporting for enterprise is here. The current marketing technology (MarTech) landscape is crowded and complex, especially at the enterprise-level where high data volume is unmanageable w...

Content Optimization

If there’s something content and communication teams are notoriously running short on, it’s time. Tedious, manual tasks frequently take away valuable resources from content planning and creation, shif...

Search Engine Marketing

On average, people perform 2.3 million Google searches per second. On almost every Search Engine Results Page (SERP), users will see an ad. These ads can be extremely effective because they appear whe...

Web Accessibility

The EU Directive on the Accessibility of Public Sector Websites, also known as the Web Accessibility Directive (WAD) or Directive 2016/2102, requires all public sector organizations in EU member state...

Search Engine Optimization

It’s common for companies of all sizes to rely on SEO agencies to stay on top of their search game, particularly as AI is causing seismic shifts in just about everything connected to search. It often ...

Content Quality

Quality Assurance (QA) is one of Siteimprove’s most enduringly popular tools. So, we were surprised to discover that some of our customers aren’t using Siteimprove QA to its full potential. If you ...

Content Strategy

The COVID-19 crisis has had far-reaching implications for every industry in the world, and financial services is no different. Yet, despite the upheaval, customer experience remains the core priori...

Web Accessibility

At long last, two of the most looming accessibility questions in the United States have been answered: What is the deadline for becoming digitally accessible? What types of content must be accessible...