Relaunch right: How to avoid the biggest website redesign mistakes
Discover how to simplify your web redesign process and set your team up for success. Join Ezekiel Rudick, VP Brand Marketing, and Jessica Navarro, Senior Editor, as they dive into the common mistakes marketers make when revamping their websites – and explore how you can avoid them with the right tools and some careful planning.
Get the most out of your next redesign
Ever wondered why so many redesign projects end up either delayed, over budget, or even scrapped altogether? It’s because the entire process is filled with potential pitfalls that can overwhelm marketing teams. Those who wander into these projects unprepared can easily get lost in a nightmare of technical, content, and SEO issues.
But it doesn’t have to be this way. Redesigns should be an opportunity to improve your site’s performance, build a stronger brand identity, and drive results. Our session will explore how to keep your ambitious projects on-track and make sure your new site grabs the attention your brand deserves.
- The essential steps of any successful redesign project
- The right way to perform content and site audits
- Setting effective goals (and aligning them to your business objectives)
- Using analytics to track your funnel and user journeys
We’ll also give you a sneak peek into how our marketing team used our website refresh as an opportunity to optimize conversion paths on our website using our own Siteimprove tools. See how we optimized our user journey for performance and avoided common mistakes. Can’t wait to see you there!