Revolutionize the Replatform: How we transformed our redesign for inclusion, SEO, and marketing performance
Join Siteimprove’s CMO, Kevin Bobowski, and VP of Digital Marketing, Will Foust, as they share how Siteimprove launched a new brand experience built for the future doing what many SaaS companies never do. Use their own product.
Picture this: You’re neck deep in a website redesign. Your web developers are reaching the end of their rope, communication with your agency is on the rocks, and your launch date is rapidly approaching.
It gets worse. You’re getting dinged left and right for accessibility issues, competitive SEO lags, and marketing performance across your entire digital ecosystem of channels, processes, and overall UX.
If you can’t picture this, are you even a marketer?
The good news is we’ve already been down this road, and we know how to get things back on track.
(Spoiler alert: It was using our own tools.)
Access our on-demand webinar to hear how Siteimprove’s CMO, Kevin Bobowski, and VP of Digital Marketing, Will Foust, launched a new Siteimprove brand experience optimized for search, inclusion, and overall marketing performance by doing what many SaaS companies never do: use their own product.