GA4 coffee chat: Sips and analytics
We hosted a virtual Q&A session to help answer all your Google Analytics 4 questions before the shift!
In the analytics world, something is brewing.
Google Analytics 4 (GA4) officially replaces Universal Analytics (UA) on July 1, 2023. You've probably felt the pressure and need to get a better idea of how this move will affect you and your brand.
We hosted a virtual coffee chat led by our resident analytics expert, Matt Bebenek, to make sure all burning GA4 questions were answered.
Matt is our Senior Solutions Consultant at Siteimprove and has over eight years of experience in software solutions consulting. Having worked with clients across a wide range of complex analytics initiatives, he's an expert at finding solutions for better managing data and change.
While we've got plenty of resources to share on the move to GA4 (including this blog, this webinar recording on choosing an analytics tool, and this one on preparing for the switch), this discussion helped get answers to specific questions and to hear more about what your peers are asking.